Interview with the Vampire

Kudos to Peter Sharpe’s handlers for making the redevelopment of the Don Mills Centre sound like the single greatest retail development in recent history. Can’t wait, Mr. Sharpe! But you know what would make me, and others in the neighbourhood, really happy? An opportunity to take a look at the latest plans so we can all get a better sense of what it’s going to look like. And while you’re at it, you can update the Don Mills Centre website with some NEW renderings and a press release or two to update us little people on the progress of the redevelopment.

There’s no need to be afraid. You can improve your image by simply taking a two-pronged approach to your communications campaign: media AND community relations. Do you really want Cadillac Fairview to be known as the corporation that sucked the life out of Don Mills? We all know you can do better.