PR Nation

And It Looks Great, Too!

January 10, 2007 · 3 Comments

I know — Steve Jobs and Apple Computer (sorry, Apple Inc.) don’t need any more publicity. But as a PR professional and design critic, it would be a impossible to go through Jobs’ entire keynote address without commenting on the following:

  • The iPhone is TRULY a revolutionary product. Enough of the hyperbole, people. If your new product or service isn’t expected to change your market — or have your competition shaking in its boots — please don’t use any term that suggests that it will
  • The product lives up to the hype. When was the last time that happened?
  • Use your famous friends to sell your product. Could you imagine having Al Gore on your side for a product launch?
  • Thank you Mr. Jobs for never forgetting that good design is just as important as solid function. For today’s design-savvy consumer, you can’t have one without the other

Congratulations, Apple, on a job well done.

→ 3 CommentsCategories: Apple · Modern Design · Product Design · Steve Jobs · iPhone

Holiday Hangover…

January 3, 2007 · No Comments

Happy New Year, y’all. Lots going on right now (including a new PR gig!), but I should be back in full swing in the very near future.

Oh, and before I forget — do yourself a favour and go see Casino Royale. The best Bond flick since For Your Eyes Only. But Craig is more Connery than Moore, which is TOTALLY fine by me. Great job, Daniel. One aspect of the movie did bug me, though: the Sony and Sony Ericsson product placements drove me nuts. Sure, Vesper’s mobile and James’ laptop are beautiful pieces of consumer technology, but did the logos have to appear with every product shot? According to this communicator/marketer/design freak, Sony went overboard.

Going to bed; my head is still killing me.

→ No CommentsCategories: James Bond · Product Design · Product Placements · Sony · Sony Ericsson

Meme This Tag, Yo!

December 23, 2006 · No Comments

Joscelyn Smith, one of TFC’s crazy PR Girlz, has tagged me for a meme. I know many of you don’t need the link for the explanation, but I’m still trying to wrap my head around the whole concept (sorry, it seems like my sinus infection has spread to my brain). In any case, Jos wants to know: what are five things that many people don’t know about me. Well, Jos, here you go:

1 . Before Calderon, Bargnani and Garbajosa, there was another European (sorry, Canadian with European blood) tearing up the hardwood in the GTA. That’s right, yours truly played rep basketball for the Mississauga Redmen/Monarchs. Believe it or not, I averaged about three trifectas per game!

2. When I was in my early-teens, I read most of the New Testament. More out of curiosity than anything else. All I remember is this scene repeated over and over again: Jesus recounts parable. Disciples don’t get it. Jesus shakes his head in disappointment.

3. I had two imaginary friends before I started school: Sten and Ren. We just hung out, played hockey and spent time chatting between Sesame Street and Mr. Dressup.

4. The movie La Bamba made me cry. RIIICHHHIEEEEEE!

5. I absolutely LOVE deep-sea fishing and I don’t get seasick. Sorry, that’s a lie. I passed out on a small fishing boat about 10 KM east of Bridgetown, Barbados. Twenty Cockspur and Cokes and rough seas don’t mix.

→ No CommentsCategories: Meme · Thornley Fallis Communications

My Christmas Wishlist

December 19, 2006 · No Comments

What does this blogger want for Christmas? Well, along with peace on earth, an end to poverty and a mulligan to undo all the crap we’ve done to the planet (no snow at Christmas really sucks), I’ve asked Santa for the following:

1. A new sketch of the new Don Mills Centre and an official announcement from Cadillac-Fairview on the progress of the construction. For the love of the Baby Jesus, get your stuff together!

2. A subscription to Dwell and Azure (a shout-out goes out to Azure managing editor and friend Susan Nerberg. Keep up the good work!)

3. A night at the Templar hotel on Adelaide Street in Toronto. Templar? Did they find something during the excavation?

4. A long weekend at the Hotel Basico in Playa del Carmen, Mexico. Kala Christougena, Alex!

5. A retro teak lounger for the basement. Every dad deserves a good chair…

Have a safe and happy holiday season!

All the best,

PR Nation

→ No CommentsCategories: Don Mills · Don Mills Centre · Fatherhood · Hotels · Mid-Century Modern · Toronto · Travel

Why designers need professional communicators

December 7, 2006 · No Comments

Sorry, I was being facetious with my title. I’m sure there are plenty of designers who do a great job of doing their own PR. Hell, Karim Rashid should start his own agency! But if you ever want to have a chat with a member of the creative class who refuses to spin anything, I recommend you hook up for a drink with Andy Stretch.

Andy is a very a good friend and one of Toronto’s top environmental/industrial/interior designers (is there anything he can’t do?). Remember YYZ on Adelaide? That was his. Not bad, eh? Below, is his response to one of my earlier posts that brought up the topic of revitalizing the city’s waterfront with mixed- income housing. A wee warning, though: left-leaning architecture, design and city planning students may find the following very offensive. Reader discretion is advised.

(Please note: Andy’s message has been re-printed with permission and was not changed or altered in any way)

Cool blog dude.

Forget PR you should be writing articles for design and lifestyle magazines!

Only one thing I don’t agree with and never have: The idea of revamping the lakefront and making it a mix of low and high income housing. Revamping the lakefront=great idea, no question. I actually won a contest to redesign the whole thing from Exhibition to the humber a few years ago. But low income mixed with high income housing=never happen.

Actually that’s not true, it has happened, time and again and it never works, ever. It’s the wet-dream of all first, second, third and even some fourth year architectural design students and in theory it seems like a great way to enhance the standard of living for low-income families while at the same time “keeping it real” for Richie Rich’s. But it never happens that way.

The sad fact of the matter is that the low income lifestyle has the opposite effect on the community, and before long you have massive, formerly expensive housing that nobody with any money wants to live in. Shortly thereafter, those houses get purchased by deadbeat landlords for pennies on the dollar and they get cut up into multi-unit, unsafe housing. The population of the area grows to it’s breaking point as illegal housing proliferates, schools become overpopulated, youth becomes increasingly disenchanted and bored, crime rises, and the neighborhood becomes one of those areas that no one wants to walk through at night.

If you don’t believe me look at the area around Queen and Jamieson, that area was once a very high end neighborhood, with massive, mansion size housing, and big spacious parks and boulevards. Enter the Ontario government of circa 1970 who thought “why don’t we throw a couple of subsidized living apartment in the area and use the affluence of the area to motivate those families in low-income situations to aspire to greater things”. Wrong. Commence deterioration of neighborhood. Now it’s an area filled with mansions housing dozens of families each in less than legal conditions in a neighborhood that no-one with half a cent to their name will touch with a ten foot pole.

It’s a sad truth but a truth nonetheless. People who work there entire lives to amass significant wealth just don’t want to walk out their front door and see there uneducated neighbors yelling and screaming from the comfort of their cheap plastic lawnchairs on their government subsidized front-porch. It’s nice to think that people would be willing to take one for the team/good-of-society but who’s going to volunteer for that when they can live in riverdale instead? So they don’t contest it…well they do…but when they lose they just move out, and five low income families move in, in their place.

The reality is, that low income housing needs to happen in areas that are of little public and tourist significance to the city in general, as long as it’s laid out properly with an adequate amount of parks and wide enough streets and bright enough lighting, it won’t turn into the projects, and it will be a pleasant place to live… for the most part.

The important areas of the city are then left to high income housing, because high income families take pride in their properties and take care of their neighborhoods so that everyone in the city can enjoy them fully and completely. True, only the most privileged can live there, but everyone in the city has the opportunity to visit the location and not have to fear for their wallet or there lives.

That way in the end everyone benefits, whereas the other way everyone ends up losing.

It is what it is, it’s been tried time and again, and always fails. It’s human nature. Everyone would like their neighborhoods to be a utopia of peace and harmony where everyone can live no matter what their stature in society as long as their neighborhood isn’t the testing ground.

→ No CommentsCategories: Architecture · Designers/Architects · Public Relations · Toronto

Great Design + Effortless Marketing = The Bugaboo

December 5, 2006 · No Comments

How do you get young parents to spend over $1,000 on a baby stroller? It’s simple. First, you build something that’s flexible, portable and functional — three musts for today’s on-the-go urban parents. Second, you make it look cool and assure your customers that a child does not mean curtains on your life. With this formula, Holland-based Bugaboo has made a mint on strollers and their over-priced accessories — and will continue to do so for as long as my generation, and the generations that follow mine, refuses to grow up.

When it comes to communication strategies, Bugaboo can be grouped with The Fall of Advertising & The Rise of PR case studies, such as Starbucks and Palm, that built their brands on PR and PR alone (and it doesn’t hurt to have Gwenyth and Chris strolling Apple and Moses in spotless Bugs). But for the last few years, Bugaboo has been advertising in some of the bigger design and lifestyle publications, such as Wallpaper* and Dwell, with colourful ads that feature their line of ubër-cool strollers. But this month, the marketing folks have decided to use their print space to guide readers to their brilliant online campaign, titled “daytrips” — the guide to “(re)discovering” the world’s greatest cities with your child in tow.

As far as I’m concerned, this is marketing at its absolute best. With a series of well-illustrated maps, urban parents are given a new lease on their hip and jet-setting lives. Or, as the website explains: “Discovering foreign countries, making new friends, tasting exotic dishes. After becoming a parent, this doesn’t need to end.” Magic.

→ No CommentsCategories: Fatherhood · Modern Design · Public Relations

It’s Time To Think Big, Toronto

November 27, 2006 · 3 Comments

If anyone has Toronto’s newly re-elected mayor, or any of his communications people, on their holiday gift list, I would recommend the following book for a little inspiration in 2007: The 60’s: Montreal Thinks Big.

The book, published in 2004 by Douglas & McIntyre, is a beautifully illustrated softcover featuring essays from a variety of professionals who played a part in Montreal’s modernist transformation in the 1960s. After spending a good forty-five minutes casually flipping through the book — and a good twenty minutes perusing through the Habitat 67 photos and captions — at the Indigo at Yonge and Eglinton, I could not help but feel inspired by the planners, developers, designers and architects who genuinely, pardon the cliche, thought outside of the box.

Mayor Miller, now it’s your turn. If you want to improve this city and set us apart as a true “world class” city, start thinking big. Get your communications people and start a campaign to get all of us thinking big. And to get the ball rolling, we can take a crack at being leaders in the “techneco” movement that is sweeping across Europe and in parts of the US.

When it comes to it, I’m just sick of the empty promises and the endless politicking. I’m just hoping that a common goal to improve the city can transcend the bickering and insular thinking that’s holding us back.

→ 3 CommentsCategories: Architecture · Designers/Architects · Green Design · Public Relations · Sustainable Development · Toronto

Welcome to Online DIY Utopia…

November 19, 2006 · 2 Comments

Props go out to tech/social media blogger John Wiseman (a feed to his blog is also on the Thornley Fallis homepage) for introducing me to Curbly, the ultimate online community for DIY designers. And best of all? Most of the stuff I’ve seen so far is on the modern side and there is also an emphasis on the retro stuff — my personal favourite.

So far, I’m pretty impressed with the layout, the discussions and the blog. Even though Curbly will not bankrupt the big players in this field, like HGTV, Style at Home, Canadian House & Home et al, I forsee big advertisers and marketers in the DIY industry, such as the Home Depot, IKEA and Benjamin Moore, increasing their online ad/PR spends to get into these social networks. It makes perfect sense and the options are limitless for these folks (If I see a “most colourful room” contest up on the site within a couple of weeks, I’m calling my lawyers).

Now, I must go back to finding out how I can build a kick-ass platform bed for $300… Enjoy!

→ 2 CommentsCategories: Designers/Architects · Furniture Design · Mid-Century Modern · Modern Design · Public Relations · Social Media

Hello, Mish Moneypenny…

November 15, 2006 · No Comments

With all the hype surrounding the new Bond flick, lest we forget the movie that started it all, Dr. No.

Check out the intro to the film below. So freaking cool…

If I was filthy rich, I would build a hotel just like the Dr. No’s lair, minus the nuclear reactor, of course. Such an amazing example of retro-futurism. Mr. Balazs, I hope you’re reading this.

→ No CommentsCategories: Hotels · Mid-Century Modern · Miscellaneous

Don Mills’ “Atomic Ranches”

November 15, 2006 · No Comments

I recently visited the Don Mills Library in Toronto to check out the special collection the library keeps on the community. A lot of the material that had been put away was not organized in any way; the new material was intertwined with archival material dating back to the early 50s. However, I was given a binder that was jammed with articles from the 50s right through to the early 90s. It looked like a PR campaign clip book, minus the irritating tables us PR folk produce to prove our worth (thank the good Lord for MRP).

Anyway, to get to my point, what I noticed from the majority of the stories that I had read was that both the design community and the media at the time was very impressed with the residences going up in Don Mills, especially the ranch-style homes (or “atomic ranches”, a term coined by an Oregon-based magazine) that were clearly modernist in design and a lot different than anthing else in the city. I even saw my own James Murray-designed split-level featured in one of the clippings.

Today, these houses are just as cool as they were back then and I’m sure that others who appreciate good, modern design would agree. To get a better sense of what that PR buzz was all about — and what will eventually make Don Mills THE spot for design-savvy families in the city — check out the photos below. To those at Cadillac Fairview finalizing the look of the new Don Mills Centre, please note: a shopping/lifestyle centre that adopts the design principles of the community will draw shoppers/condo buyers from all over the city. It’s the perfect opportunity to make a real splash, while perserving the very features that made Don Mills a PR success.

Don Mills’ Atomic Ranches:

Overton Place New Reno

This is my neigbours’ newly expanded James Murray split-level, freshly stuccoed

My Split-Level

My little split-level in the north-west quadrant

A Berkinshaw Beauty. Mid-century meets 21st century modernism

A Berkinshaw Beauty. Mid-century meets 21st century modernism in Don Mills

Joscelyn Crescent

This split-level is on Joscelyn Cresent, my favourite street in Don Mills. I absolutely love the Flintstones-style angled carport

SoCal Design

This fine looking ranch, located in the north-east quadrant, is straight out of southern California. I’m not sure if the open roof works well here in Canada, but I’m a sucker for the post-and-beam stuff

South-east quadrant

Rancho Relaxo — another common design in Don Mils

Not bad, huh? Who knew a suburb could be so cool.

→ No CommentsCategories: Designers/Architects · Don Mills · Don Mills Centre · Media Relations · Mid-Century Modern · Modern Architecture · Public Relations